SMO
PEK Interactive ArticlesTags: Search Engine Optimization, Sergio Kajirian, SMO, Social Media Optimization
Marketing your Brand through Social Networks
Sergio Kajirian, Founder at PEK Interactive and Hannah Murray, Vice President of Sales and Marketing for Athena Cosmetics meet with students at the Marketing Club at Pepperdine University. The main topic was how best to take advantage of the latest online social marketing channels. We heard from SMO practitioners on how to lower your advertising budget, while increasing your effective reach. Discussed topics: Getting up to speed on Facebook, LinkedIn, Twitter, Blogging, and Social Advertising.
