Search Engine Optimization
PEK Interactive ArticlesTags: Search Engine Optimization, Sergio Kajirian, SMO, Social Media Optimization
Marketing your Brand through Social Networks
Sergio Kajirian, Founder at PEK Interactive and Hannah Murray, Vice President of Sales and Marketing for Athena Cosmetics meet with students at the Marketing Club at Pepperdine University. The main topic was how best to take advantage of the latest online social marketing channels. We heard from SMO practitioners on how to lower your advertising budget, while increasing your effective reach. Discussed topics: Getting up to speed on Facebook, LinkedIn, Twitter, Blogging, and Social Advertising.
What exactly is a keyword?
“Keywords” have become a major focus for all the website administrators who consider Search Engine Optimization to be an essential tool for making the website a real success. Most of non web people who work with these keywords are in fact, not familiar with the actual Keyword concept. Some people believe that keywords are just single words, while other believe that keywords can be long phrases as well. In all this uncertainty, people are distracted from the central idea of Search Engine Optimization and are not even able to satisfy the basic requirements.
What is Web 3.0?
I’ve been ask this quesiton lately and found a lot online regarding the subject. We all are familiar with the World Wide Web that was invented by Tim Berners Lee and Al Gore (smirk) but now with the advancements in warp technology we have been introduced to a brand new version, “Web 3.0″. People were not even fully acquainted with Web 1.0 and Web 2.0 and now it’s the new version also known as Semantic Web. Some people have the misconception that Web 2.0 and the Semantic Web is the same thing. Let’s clarify… Web 2.0 is the dynamic version of World Wide Web that facilitates people to share information online and incorporates several standards like RUBY, SOAP, XHTML and lots more. However, the main focus of simplifying Web 2.0 is that the new Semantic Web and the Web 2.0 have major differences.
Does my website need a static IP address?
That depends. Static IP addresses are required for websites that need secure certificates, such as E-commerce sites. It’s also beneficial to have a static IP address for SEO reasons
